Created in 2013 and incorporated in 2019. Lèisure Pronounced (lèy-ZHur/) is a luxury fashion label that touches on the inner workings of a Fashion line in a contemporary streetwear space.

Designer Brad Smith dives deep into his upbringing and conscience, merging Multiple Sub-cultural planes to bring balance between Luxury, Streetwear, and Multi-Occasional Style. He expresses the aesthetic concept of imagination and the freedom of creative expression in fashion. Using motifs, and his childhood References. Blurring the lines of story and themes, he aims to carve out clear ideas and silhouettes as he designs for the modern fashion world that borders Gender, and Culture alike.